How to Create a Brand Name That Sticks

Choosing a brand name can be extremely difficult, and there are millions of brands out there. Think of some of the best, such as Google, McDonald’s, KFC, Apple, and more. Now, when those chose the names, it wasn’t something that happened overnight. There was a process behind the madness, which is what you will need to do yourself. 

A lot of time needs to be put into choosing a name because you do want to choose a brand name that sticks. So, let’s take a look at what you need to do to choose the right brand name for your business. 

Factors That Are Important When Choosing a Brand Name

People often search for rules on how to choose a brand name, but the reality is that there aren’t any. That may come as a surprise to you, but that really is the case for many billion-pound companies. However, there are some things that you will need to consider when choosing the brand name. 

Easy To Remember

One of the main factors of choosing a brand name is that you need to ensure it is memorable. Think of the countless times you have listened to an advert and forgotten what the company was called because their brand name is not linked to the service or product. That is why you must ensure your brand name is memorable. Something that it can be associated with. The reason is that your brand name is going to be the URL, so you need to ensure it is memorable in some way. 

Can Be Generic

If you are creating a local brand, one thing that you should consider is a generic name. Generic names can be really good for local businesses; however, with international brands, it can be far more difficult. That being said, you can still make a global brand with a generic name. Think of Dominoes, and Apple. Both are very generic but are distinct to the brand, and everybody knows them 

Should Be Interesting

Ideally, you need your brand name to be interesting and to intrigue your customers. What is your brand about? What do you offer? These are the questions that your potential customers should be asking so they find out more about your brand. As soon as they learn more about your brand and the name, it may make them more interested in what you are selling. 

Should Make Some Sense To Your Company

In some instances, your brand name should make sense to the overall business or be linked in some way. A lot of businesses will choose names to help get their brand recognised. That being said, there are also a lot of businesses that don’t follow this rule, so it isn’t a must. 

Nike is a great example of this, where their name means the Greek goddess of victory, and with this being a sports brand, it is perfect. Another name that is relative to the brand is Virgin. Richard Branson claimed that the reason he went with this name is that he and his friends were new to selling records. Both of these names are smart and clever in how they have created the name. 

Malleable 

Something that happens a lot with brands is that their core service or products change after some time. This is because the trend is no longer, which is why you need a brand that can be something that fits all. For example, a design agency will choose a name that works better for the sector rather than fixating on one singular product. 

What To Avoid

There are a few things that you should consider when you are choosing a brand name as well. 

Don’t Be Too Literal

One of the issues that some people have when choosing a brand name is being too literal. Imagine starting a phone company called iPhone, which restricts you to a product. You’ll be constantly stuck with this product, and it will be difficult to move away from it. 

Too Flashy Brand Names

Something else that you must avoid is choosing a name that becomes too flashy. A brand name needs to be memorable, yes, but if it steals the show, it can be quite damaging for your business. Ensure you are choosing a name that represents your brand rather than trying to be the centre of attention. 

To Conclude

As you can see, there are quite a few things to consider with a brand name, which is why you must ensure you take your time with it. This is a name that you can have for eternity, so you must get it right. Yes, you can rebrand further down the line; however, rebranding can sometimes be more damaging than doing good to your business.

Create a budget-friendly home gym